Vacation Rental Market Analysis: Jacksonville, FL

The Evolve Team
The Evolve Team
December 27, 2022

With miles of pristine coastline for beach-goers and a vibrant downtown scene, it’s no wonder nearly 22 million visitors flock to Jacksonville every year. 

Between upscale shopping at St. Johns Town Center, kayaking around Little Talbot Island, or taking the kids to the local Zoo and Gardens, there’s truly something for everyone in this southern hotspot. And that’s what makes a Jacksonville investment property such a lucrative opportunity for potential buyers.

To help you understand the investment opportunity this top vacation rental market presents, we created a free, downloadable vacation rental market analysis.

Inside you’ll find: 

  • Rental income potential by property size
  • Average occupancy by property size
  • Average daily rate by property size
  • Average days booked in advance
  • Average length of stay
  • Vacation rental inventory by property size
  • Occupancy rate by month

The findings in this analysis are based on Evolve’s Jacksonville market averages in the last year and provide a general baseline for performance potential. They’re designed to help inform smart purchase decisions when buying a Jacksonville investment property.

Download Our Complete Jacksonville Vacation Rental Investment Analysis

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Why Jacksonville Is a Great Place to Own Vacation Rental Property

Jacksonville’s sandy beaches, cultural attractions, and countless kid-friendly activities help attract all kinds of visitors throughout the year. So, think solo adventurers, business travelers, and families alike.

The first surge in occupancy peaks around spring break, and that momentum continues through July. Bookings taper off a bit in the fall, but pick back up for the holiday season (where snowbirds might find some cold weather relief). For investors, that translates to consistent earnings — plus a bit of seasonal downtime to conduct annual maintenance and deep-cleaning tasks to guarantee ongoing five-star reviews.

When it comes to buying rental property in Jacksonville, lower home prices give buyers with a variety of budgets the chance at success. The average list price here continues to trend below the national average at around $295,000. That said, now could be the perfect time to pounce on a property.

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How Much Money Can You Earn with a Jacksonville Vacation Rental?

With travelers chasing all this Southern hotspot has to offer, investors have the potential to earn big. But before buying rental property in Jacksonville, FL, it’s important to consider these top factors.

Property Size

Four- and five-bedroom Jacksonville investment properties tend to earn the most, since their spacious layouts serve a higher guest capacity and can typically secure higher average daily rates. However, it’s tougher to find bigger homes for sale in this market.

The good news: smaller rentals can also be a valuable investment. One-bedroom units are more budget-friendly for guests, boosting your chances of attracting last-minute bookings from small groups and solo travelers. (Plus, our data shows a two-bedroom Evolve home topped the charts for most nights booked in Jacksonville.) This means investors with the just-right property can offset lower nightly rates with strong annual occupancy. 

Two- and three-bedroom homes also make up the majority of local inventory. This gives investors the chance to get in on a Jacksonville investment property at a good price — and a great return.

Property Location

Sun and sand are classic ingredients for any Florida vacation, and Jacksonville is no exception. While the city is located inland, our real estate experts say waterfront properties are a huge draw for travelers — so looking for homes on the St. Johns River can boost your earning potential.

As a bonus, the area sits less than 10 miles from popular sand stops — including Jacksonville Beach and Neptune Beach. Guests will appreciate proximity to the shoreline, as well as easy access to other local attractions. (Specifically, treasures like Sweet Pete’s, the Jacksonville Zoo, and the Museum of Science and History.)

Property Amenities

Like most Sunshine State destinations, private pools and popular beach amenities are a huge draw for guests. Our experts also recommend investing in an updated outdoor space. This gives travelers a great place to unwind after a long day of exploring, and ultimately could be the difference between browsing and booking.

It’s important to provide the key amenities travelers search for, too. A fully-equipped kitchen, complimentary toiletries, and central air conditioning help create a comfortable space for all. Not to mention these amenities set the foundation for grabbing more five-star reviews.

Download Our Full Jacksonville, FL Vacation Rental Market Analysis

Sunny days, sought-after attractions, and beach-forward activities make buying rental property in Jacksonville, FL an ideal opportunity for vacation rental investment. 

Whether you’re looking to make your first investment property purchase or want to earn extra with your current home, download our free Jacksonville Vacation Rental Market Analysis today. It’s full of helpful insights, including:

  • Average daily rate by property size 
  • Expected seasonality in vacation rental demand
  • Average length of stay in high and low seasons
  • Inventory breakdown based on property size 

Buying a Jacksonville investment property should feel as exciting as a day on Atlantic Beach. Use our report to equip yourself with the industry knowledge you need to become a successful vacation rental owner.

Get Your Vacation Rental Market Analysis

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