Vacation Rental Market Analysis: Charlotte, NC

The Evolve Team
The Evolve Team
April 24, 2023

Surrounded by lush, rolling hills, Charlotte offers a unique vacation experience for travelers of all kinds. From history-packed brewery tours and the NASCAR Hall of Fame to the world’s largest whitewater river, this upbeat city attracts nearly 45 million excited visitors every year. 

These draws are exactly why it’s smart to consider buying investment properties in Charlotte, NC. 

To help you understand the earning potential this sweet Southeastern market presents, we created a free, downloadable vacation rental market analysis — perfect for potential buyers

Inside you’ll find: 

  • Rental income potential by property size
  • Average occupancy by property size
  • Average daily rate by property size
  • Average days booked in advance
  • Average length of stay
  • Vacation rental inventory by property size
  • Occupancy rate by month

The findings in this analysis are based on Evolve’s Charlotte market averages in the last year and provide a general baseline for performance potential. They’re designed to help inform smart buying decisions when exploring investment properties in Charlotte, NC.

Download Our Complete Charlotte Vacation Rental Investment Analysis

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Why Charlotte Is a Great Place to Own Vacation Rental Property

Boasting popular kid-friendly attractions like Discovery Place Nature and Lazy 5 Ranch, Charlotte is an entertainment hub fit for the whole family. Couples and solo adventurers are drawn to the Queen City, too, thanks to an exciting nightlife scene, history-rich tours, and over 100 must-try restaurants.

While many vacation destinations see distinct high and low seasons, Charlotte’s annual vacation rental occupancy remains mostly consistent. The area sees a slight surge in summer months when school’s out and family vacations are in. 

The median home price in Charlotte currently sits around $386,000, which comes in higher than the current national average. However, compared to other nearby hotspots like Asheville or Gatlinburg, Charlotte investment properties could have a more affordable price tag.

Green icon of a crystal ball with the words "profit prediction" in the middle with stars

How Much Money Can You Earn with a Charlotte Vacation Rental?

Suiting a wide range of traveler interests and offering comfortable weather year-round means Charlotte has good guest demand for buyers to scoop up. To get a better idea of how you could earn with a Charlotte investment home, consider these important factors.

Property Size

Like many vacation destinations, Charlotte properties that can accommodate entire families (think five-bedroom homes) tend to earn the most. However, larger property sizes make up the smallest portion of available inventory, which could make finding that size more difficult.

The good news: you don’t have to go big to earn revenue in Charlotte. According to our data, one-bedroom homes tend to see the most annual occupancy, with two-bedroom properties not far behind. Smaller home sizes also make up more of the local inventory, meaning you’re more likely to have plenty of investment properties to choose from.

Property Location

Since the city is located inland, you won’t have to compete for beachfront property with a Charlotte real estate investment. Instead, our real estate experts say you should look for Charlotte investment homes that are close to downtown, also known as Uptown. This area provides ideal proximity to many of the area’s charming draws.

Specifically, look for homes near Plaza Midwood, South Park, or Foxcroft. Your future guests will appreciate the ability to walk (or bike) to lively downtown must-sees, like Coco and the Director coffeehouse, Bechtler Museum of Modern Art, and Bank of America Stadium.

Property Amenities

Charlotte boasts a moderate climate, so one of the best things a buyer can do is scoop up an investment property with an updated outdoor space (or refresh the space yourself). This allows guests to maximize their time relaxing al fresco. Offering comfortable chairs, outdoor dining, and some yard games can help you lock in five-star reviews and encourage repeat visitors.  

It’s also important to keep other top-booked amenities in mind for this area. Providing outdoor gear, like complimentary bikes, can offer next-level convenience, as can making your rental pet-friendly

Don’t forget the kid-friendly amenities, either. Knowing many Charlotte visitors are multi-generational, this is an easy way to offer convenience without making major upfront investments.

When you’re ready to explore properties on the market, kickstart your search with these homes for sale.

Download Our Full Charlotte, NC Vacation Rental Market Analysis

Charlotte attracts millions of guests each year with its charm and endless entertainment, making it a great investment option for buyers.

If you’ve been thinking about buying a new property or turning a second home into a successful vacation rental business, download our free Charlotte Area Vacation Rental Market Analysis today.

It’s full of helpful insights, including:

  • Average daily rate by property size 
  • Expected seasonality in vacation rental demand
  • Average length of stay in high and low seasons
  • Inventory breakdown based on property size 

Use our free report to equip yourself with key industry knowledge to help make buying a Charlotte investment property as relaxing as a sunny stroll in the Queen City.

Get Your Vacation Rental Market Analysis

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