A Vacation Rental Owner’s Guide to Black Friday 2018

The Evolve Team
The Evolve Team
November 20, 2018

It’s the season of savings, so why not splurge for your rental?

There’s no better time to redecorate your entryway, replace an appliance, or purchase a new couch than during Black Friday and Cyber Monday when top brands are offering steals.

To help you navigate the upcoming sales, we’ve researched the top Black Friday discounts, and compiled them into this comprehensive vacation rental guide for the season of savings. Even if  brands haven’t released the specifics about their deals, here’s a good idea of what you can expect.

Improve Your Space with Furniture

Have you been putting off replacing your dining room chairs? Think it’s time to switch out your sofa with a pull-out couch to accommodate more guests?

Deals on furniture are especially generous on Black Friday and Cyber Monday, so it’s a great to know where to start and which stores to hit for sales.

Even if none of your furniture needs to be replaced, it could be the perfect time to purchase affordable furniture that can improve the marketability – and sometimes the nightly rate – of your rental. Here are some popular choices among homeowners:

  • Buy a desk for the guest room to supply a workspace
  • Purchase patio furniture to create a better outdoor space
  • Replace a bed with bunk beds to accommodate more children
  • Get a drop leaf dining room table to accommodate for more guests

Find some furniture deals and steals here:

  • Ikea: $25 off purchases of $150 or more
  • West Elm: Up to 30% off select categories
  • Crate and Barrel: Up to 40% off furniture
  • AllModern: Up to 70% off most categories
  • Pottery Barn: Up to 70% off full site
  • Joss and Main: Up to 80% off everything
  • Wayfair: Up to 80% off everything site-wide

Add Property Personality with Home Decor

We recently published an article about the importance of decor in a vacation rental. Creating a warm, welcoming, and well-decorated space turns lookers into bookers.

Two of the top home decor tips were:

  1. Give your vacation rental more personality
  2. Don’t leave the walls blank

Here are some places to shop for tasteful artwork, decorations that add local flavor and other personality-builders without breaking the bank:

  • Society6: 25% off everything site-wide
  • Anthropologie: 30% off in-store and online
  • AllModern: Up to 70% off most categories
  • Joss and Main: Up to 80% off everything
  • Wayfair: Up to 80% off everything site-wide

Modernize Your Kitchen with New Appliances

Kitchens are one of the top reasons guests choose vacation rentals over hotels. If your kitchen appliances are outdated, unreliable, or worse for wear, you need to seriously consider purchasing new equipment.

Here are some general guidelines for deciding when to replace appliances:

  • Dishwasher: 10-13 years
  • Gas Range Oven: 15 years
  • Microwave: 9-10 years
  • Refrigerator: 10-13 years
  • Washer: 10-13 years
  • Dryer: 10-13 years

Here’s where you can find some of the best deals on kitchen appliances during the biggest savings events of the year:

  • Home Depot: Up to 40% off major appliances
  • JCPenney: Up to 40% off major appliances
  • Lowes: Up to 40% off appliances
  • Target: Up to 50% off appliances
  • Macy’s: Up to 60% off kitchen appliances

Black Friday is the perfect time to splurge on updates for your rental and create a vacation rental getaway that travelers can’t resist. Decor, appliances, and furniture won’t be so heavily discounted until next year, so give back to your rental – and your guest experience – by purchasing pieces that will improve your property.

Looking for a partnership that can make 2019 your most-booked year yet? Find out everything we can do to help you achieve — and exceed — your goals.

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